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Sure, long tips wrapped around an icy cocktail glass will always exude summer elegance—but don’t count short nails out. They can carry trendy motifs and impactful adornments just as well as longer nails. In fact, Maryna Slynko, a nail artist in Overland Park, Kansas, has noticed people with short, natural nails are asking more often for “designs that feel modern, elevated, and visually interesting.”

Nail pros are seeing a surge in popular seasonal designs like fruits, flowers, and seashells, combined with trendy elements including rhinestones, shimmering cat eyes, and jelly finishes. Polka dots and micro-French tips are popular for short nails year-round because “they add dimension and personality without overwhelming the nail shape,” says Natalia Mercedes, a nail artist in New York City—but they’re getting a summer twist. Expect to see even tinier dots and minuscule French tips atop jelly polishes in summery shades like fuchsia and blood orange.

Summer is the perfect time to pull out all the stops and try more elaborate art on your natural nails. After all, those extensions that looked so good at your dinner and drinks might not prove as fun at the beach or water park. Keep reading for the top designs that look especially great on short nails and make for stylish vacation manicures.

Airbrush nails

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Airbrushed nails bring all the Y2K vibes to your fingertips. The look, which features splashes of color made with the airbrush device, lends itself to short nails, explains Slynko, creating “depth and movement without heavy elements.”

This summer’s version of airbrushed nails is extra soft and diffused. Add a cat-eye base or a few rhinestones to the look for a touch of bling, and you’ve got ​a cute manicure that’s both nostalgic and modern.

Polka dot nails

Courtesy of @nailswithjennymCourtesy of @glossedupsalonllcCourtesy of @slynko.beauty_kcCourtesy of @nails.miastudio

Last year’s obsession with polka dots was a nod to a retro Italian summer (limoncello included), while this year it’s all about taking the design into the future. Stars including Joey King and Vanessa Hudgens have been keeping the trend alive, modernizing it by adding cat-eye shimmer and cute bug details.

Polka dots are also being wrapped in metallic finishes, layered atop shimmery cat-eye bases, and embossed with jelly polishes. “These subtle details are what make short nails feel polished and refined,” says Slynko.

For summer 2026, Miss Pop, a nail artist in New York City, adds that polka dots are getting even smaller. “I used to place macro-dots in the corner of the nail, but now we’re seeing teeny-tiny micro-dots,” says Miss Pop. “On short nails, you can cover the full surface, and it’s minimal, but also maximalist in the sense that it’s all over the nail.”

Jelly micro-French nails

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Some natural nail lovers are true minimalists, and for that crowd, the prettiest and simplest design you can get is a micro-French. It’s an especially good option for those with very short nails since it requires so little space. If you have even a sliver of a white edge on your nails, a micro-French manicure will look good. “I’m so sad when I do a micro-French on a long nail because it looks so much better on short nails,” says Miss Pop.

Micro-French tips are popular year-round, but this summer there’s an added wash of color, thanks to semitranslucent jelly polish. It’s “such a beautiful little treat,” says Miss Pop. Whether it’s at the center of the nail or all over, it adds an extra layer of dimension.

The simplest way to create a micro-French tip is with a tool like the Le Mini Macaron Le Frenchie Nail Stamper. Just brush your polish onto the silicone stamper and press the very tip of your nail into the stamper. (The brand recommends doing so at a 45-degree angle to achieve that slightly rounded arch.) Add that layer of sheer color (we recommend the Essie Nail Art Studio Jelly collection for an array of color options), then finish with an extra-glossy topcoat.

Fruit nails

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Micro-fruit nails were especially trendy last summer when fashion and fragrance brands (like Jacquemus and Phlur) leaned into fruits, including cherry and strawberry. The summer 2026 take includes mixing this adorable motif with other minimal designs like stripes, French tips, and beaded details. The result? A detailed manicure that turns heads without looking busy.

For short nails, we’re zooming in on the cute design. Instead of mini berries clustered on the nail, “you can cover the whole nail with a single strawberry,” says Miss Pop. “This gives the design a more three-dimensional element,” she adds, noting that texture and dimension are big underlying trends this season.

Short seashell nails

Courtesy of @concon_wiCourtesy of @kalalastrzelbicka

Seashell nails evoke the feeling of hunting for shells and sand dollars on the beach. The seasonal design makes its way onto our feeds every summer, and this year, many of those seashell manicures we’ve been seeing are on short nails. The horizontal lines or ridges in the design elongate, making short, natural nails look instantly elegant. “On short nails, the basic seashell pattern looks even punchier since it’s on a smaller canvas,” says Eunice Park, a nail artist in Los Angeles and brand director at Aprés Nail. “It looks really cute and impactful.”

And this summer’s seashell nails are more realistic than ever. “I’ve seen shell nails on TikTok held next to an oyster shell and the nails look almost exactly like the real thing,” says Park, who adds that previous versions of the trend were more artistic: curved, vertical, 3D gel ridges polished with pearlescent chrome powder.

On short nails, Miss Pop recommends adding a small pearl in the center of the nail near the cuticle to add to the illusion of length. “When the point of interest is all the way down at the bottom or at the cuticle line, it makes the nail look longer,” she says.

Short floral nails

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We’re getting loud this summer. Skip the tiny, demure flower design on the nail menu and head for bigger blooms with bolder colors. That’s what clients of Rita Pinto, the owner of New York City-based Vanity Projects Salon, are asking for this summer.

Stick to one or two flowers on short nails, so they don’t look too busy. Nail artists have been relying on blooming gel to create soft, diffused petals, placing them at the corners of the nail for a more abstract effect. Creating floral nail art in bold, contrasting colors like black and white is also a popular way to dress up this simple design.

If you’re committed to a bouquet, place the flowers at the tip of the nail or off in a corner (so the design is cut off slightly) to create negative space, which, according to Elle Gerstein, a nail artist in New York City, “looks better as your nails grow out.”

FAQs

What should I keep in mind when choosing a design for short nails?

Nail artists recommend beginning with a very simple design and building on it when working with short nails. “I usually recommend keeping the art a bit more minimal so the nails don’t look visually crowded,” says Mercedes.

That’s not to say you can’t have several design elements in one look. If you choose to go that route, Mercedes says consider thoughtful placement and “working with a skilled nail artist who understands proportion and balance.” Gerstein also warns against placing a design too close to the bottom of the nail because this will make new growth more noticeable.

What tools work best for designs on short nails?

Very fine brushes, dotting sticks, and nail stampers are a few tools that make creating art on short nails a breeze. Micro-French tips, polka dots, and micro-fruits, in particular, require these tools. For softer, gradient effects and diffused florals, airbrush nail kits and blooming gel help create a seamless canvas that looks organic.

Nail artists also like to use magnetic nail polish and chrome powder as an easy way to add striking detail to simple designs.

Product essentials for short nail designs

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Le Mini Macaron

Le Frenchie Nail Stamper

$7

Nordstrom

$7

Ulta Beauty

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Mia Secret

Blooming Gel

$13

Mia Secret

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Madam Glam

Ultra Liner Nail Brush

$22

Walmart

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Manucurist

Nail Dotting Tool

$16

Manucurist

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Deco Beauty

Micro-Fruit Nail Stickers

$12

Deco Beauty

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Fcozpjk

Nail stamp sponge

$5

Amazon

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CRPEN

Airbrush Kit

$9

Amazon

Illustration by Briana Rengifo; Source images: Getty ImagesSave StorySave this storySave StorySave this story

I do everything a reasonable person is supposed to do.

I meditate. I do breathwork. I show up at my weekly therapy appointments, even when I would rather sleep in. I take the SSRIs that my therapist, my former primary care physician, and I all agree I should take. I work out several days a week. I go for a walk every evening before dinner. And, despite applying for hundreds of jobs, I’ve been out of work for a year. The stress of being without a stable income and benefits has affected my well-being on a cellular level, and the protocols that are supposed to work do not—even though, by every measure of wellness culture, I am taking my own care seriously. Before I left DC to move in with friends in North Carolina, I spent every day on edge, wondering when someone would unlock the door and force me and my possessions out onto the curb.

I do everything a reasonable person is supposed to do. And now, for the first time in a decade, I want a cigarette. To get even more specific, I would kill for a Marlboro 27.

For the first time in a decade, I want a cigarette.

Cigarettes are the leading cause of preventable deaths in the US. While the long-term health effects of the occasional cig are tricky to track, we do know smoking even just one causes immediate damage to the body, and, of course, you run the risk of developing a really nasty habit. Despite this, they are having a cultural resurgence, and many writers have spent the last few months parsing out why. In The Cut, Xochitl Gonzalez made a melancholy case for smoking as a rebellion against the productivity-poisoned way we live now, a way of stepping outside our optimized matrix and engaging with another person for the length of a cigarette. In Allure, Gabriella Onessimo followed the smoking aesthetic into the makeup aisle, rightly clocking that the beauty industry is glamorizing a deadly addiction.

At my peak, I smoked half a pack on a mild day, though most were bad ones where I would have nearly the whole 20. When I quit, the effects were immediately noticeable. Within weeks, my skin was better, my resting heart rate was going down, and I could take deeper breaths. Quitting was one of the few unambiguously good decisions I have ever made about my own health, and I do not regret it. Still, the desire to smoke pops up. Most likely because addiction, even one I had a long time ago, has rewired the neural pathways in my brain a bit, but there’s also the intense stress I find myself under.

A class story lurks beneath this current wave of cigarette nostalgia, too. Why do Americans deal with stress by grabbing a $10 pack of cancer sticks from their local corner store? Even though fewer people are lighting up, smoking rates historically tick upward during and after catastrophes—as they did in 2020, after 9/11, and following Hurricane Katrina, when a percentage of former smokers relapsed, and current smokers started burning through more cigarettes. Even when calamities are more intimate, such as being unemployed for a long period of time, there is a higher risk of smoking, likely due to anxiety.

Stability remains among the best treatments for stress, but our current job market makes such a simple ask seem improbable. Fewer people are optimistic about finding work than they were during the pandemic—I’m one of them—and, last May, more than half of US workers said that job insecurity significantly affects their stress levels. It doesn’t help that the safety net is being actively dismantled. Health care is inaccessible to many. Significant cuts and restrictions to SNAP, TANF, and Medicaid will plunge more people further into poverty, a consequence of policy choices that are not focused on human well-being.

Stability remains among the best treatments for stress, but our current job market makes such a simple ask seem improbable.

So, the answer to why people smoke to cope with stress is straightforward: Cigarettes cost about $10.

Seconds after taking a pull, you’ll feel the calming effects of nicotine, and your stress will decrease for a moment. You will get that reprieve you are desperately craving. Your relief will mimic that photo of Ben Affleck, standing out front of a nondescript building, mouth agape, cigarette in hand, eyes closed, finally catching a break. There is no other intervention available to a stressed person that is that reliable, and the cigarette does not require you to work or volunteer to qualify for public assistance.

Or, at least, that’s the conclusion I came to once I caved and had one. I popped into a 7/11 on my block and bought some 27s. I stood on my balcony with the pack in my hands for a few minutes because I’ve written extensively about what I was about to do and decided to roll the dice anyway.

It was euphoric.

My eyes rolled back in my head, and I took a deep breath to get the smoke farther into my lungs. I held the fumes and the irony of taking a deep breath of cigarette smoke, something I’m only able to do because I quit in 2016, for a few seconds before blowing it out and going back in for another pull. My shoulders dropped, and I felt serene. In 10 seconds, the cigarette did what 12 months of intense wellness-ing hadn’t. Then, about halfway through it, I realized I was risking putting myself into a horrible cycle of addiction and put it out. After I woke up—the hit relaxed me so much I knocked out—I spent a few hours feeling guilty about it. But I’ve done everything a reasonable person is supposed to do.

In this economy, it simply wasn’t enough.

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Broadway is thriving. And after its highest-grossing season ever (nearly $2 billion!), the theatre community was more than ready to celebrate all of the brilliance that made that possible at the Tony Awards. Hosted by Pink this year—not a Broadway alum, but she definitely proved she has the chops—the ceremony was filled with riveting performances, moving speeches, and, of course, stunning looks.

The artists attending the Tonys gave Hollywood a red carpet run for its money with some of the most creative and copy-worthy beauty moments. We're talking matchy-matchy makeup, sculptural hairstyles, and enough sparkle to fit right into The Rocky Horror Show.

Let's take a peek at the 2026 Tony Awards beauty looks that deserve to take an extra bow.

Ariana Debose

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Previous Tonys host Ariana Debose was a vision in deep emerald green—not just in her high-neck dress and drop earrings, but in her makeup too. Her otherwise warm and neutral makeup is given intensity with a wash of forest green across and beyond her lids, where her curly tendrils just happen to hit.

Kara Young

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Kara Young, star of the Broadway revival of Proof, served swirly edges at the front of a sleek, stick-straight ponytail styled by Cassandra Normil. And makeup artist Starr Ceska expertly answered the question, “What lipstick color do you wear with chartreuse?”: the deepest raisin.

Frankie Grande

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Of course Titanique star Frankie Grande was wearing sister Ariana's R.E.M. Beauty on the red carpet. Makeup artist Roshar cited it as one of several brands he used to create this super-shimmery eye, anchored with intense black liner fully enveloping the waterline.

Rose Byrne

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Don't you just wanna wear Rose Byrne's look every single day? Harry Josh gave her softly textured waves with curling iron—he alternated the direction of each section to create a relaxed look—and holding its effortless vibes with Goldwell StyleSign Shaping & Finishing Spray. Meanwhile, makeup artist Hung Vanngo used his eponymous line to create this neutral masterpiece after prepping her skin with two exfoliating steps: First Aid Beauty Brighten + Glow Exfoliating Gel Cleanser with AHA + Jojoba Pearls and Brighten + Glow Facial Radiance Pads with Glycolic + Lactic Acids.

Cole Escola

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A vision in ruffly pink and wispy, winged lashes, Cole Escola says his voluminously retro, red hair makes them feel like the “gay baby … left outside a garbage can” by Dorothy Loudon and Molly Ringwald. And you know what? Yes.

Danielle Brooks

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Hairstylist Tish Celestine gave Danielle Brooks a sleek bob with swooped-out ends, which was given an even more editorial edge with different-length tendrils—some shorter than the bob, and some longer. The drama continued in her makeup, with makeup artist Yeika Olivia fully lining her eyes in black and extending it softly both inward and outward.

André De Shields

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André De Shields wore his Cats: The Jellicle Ball makeup on the red carpet, and can you blame him? The rhinestone liner, shadow, and brows look just as amazing with his vibrant tux as they do with his costume.

Qween Jean

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Speaking of Cats: The Jellicle Ball, its costume designer Qween Jean became the first openly trans person to win a Tony, and she did so in some of the most gorgeous makeup of the night. Makeup artist Ayman Syed continued the pink vision of her gown with a soft, contoured, pink lip, pink cheeks, and a stunning cut crease accented by a shimmering wing. The look was topped off by an elegant updo crafted by D the Barbtologist and accented with a cascading, beaded accessory.

Rachel Zegler

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Rachel Zegler's revival of Evita is expected to receive a warm welcome on Broadway next season, and in the meantime, she's wearing warm-toned makeup. The tawny hue of her lipstick is matched by her blush, while her matte, beautifully blended eye shadow brings in rich russet. Her hair feels effortless yet polished, which can be attributed to the Amika Top Gloss Hair Shine Spray hairstylist Dana Boyer used after giving her a bouncy blowout.

Layton Williams

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Titanique's Layton Williams decided to get bangs—and then some—for the Tony Awards. The nominee's fringed, black headpiece sweeps across his forehead and up into a tornado of controlled, breathtaking chaos. Even his eyeliner feels swept up in the moment.

Lesley Manville

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Getting a Tony for your Broadway debut is worthy of countless compliments, but so is doing your own makeup for the award show. Hairstylist Ben Skervin, who styled Lesley Manville's piecey, deeply side-parted pixie, wrote on Instagram that the actor did her makeup herself. Manville isn't on social media, so we may never know what she used for that soft yet vivid orange hue on her lids.

Melissa Barrera

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No matter how strong the wind machines in Titanique, they wouldn't be able to make Melissa Barrera's updo budge. Hairstylist Amy Farid gave her a super-sleek, middle-parted knot with the ends very intentionally fanned out. Makeup artist Mia Jones Siegel gave her a soft look with glossy, pink lips, highlighted cheeks, and a subtly shimmering brown smoky eye.

Design by Briana Rengifo; Photos: @carolinefissphotography, @beautyisboring, @vstevesSave StorySave this storySave StorySave this story

When it comes to beauty pros, the average beauty lover arguably has the most in common with makeup artists. Think about it: You may be applying skin-care products, but you’re not administering high-tech treatments like a dermatologist does daily; you may give yourself twice-weekly blowouts and even occasionally trim your bangs, but you’re not crafting cuts and mixing color like a hairstylist does every day. But on a daily basis, you are your own makeup artist. The products you pick over and over are crucial to your look, just like the products makeup artists keep in their kits have proven themselves to be the best for their clients and themselves.

And it turns out that a lot of the makeup you love—enough to win 2026 Allure Readers’ Choice Awards—overlap quite a bit with professional makeup artists’ favorites.

We chatted with Vincent Oquendo, Jamie Greenberg, and Kelsey Deenihan—whose gorgeous makeup mastery you’ve seen on celebrities like Jenna Ortega, Rashida Jones, and Hilary Duff, respectively—to find out which of this year’s Readers’ Choice Award winners they would have voted for, too. These are the nine that you have in common with the pros.

Click through to see if your favorite skin, hair, makeup, and body products were voted most-loved in the 2026 Readers' Choice Awards. Then, read their reviews.

See All the Expert Recommendations

• Beautyblender Original Makeup Sponge
• Haus Labs Triclone Skin Tech Foundation
• Merit The Minimalist Perfecting Complexion Stick
• Nars Radiant Creamy Concealer
• Kosas Revealer Concealer
• Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals
• Nyx Professional Makeup Epic Ink Waterproof Eyeliner
• Rare Beauty Soft Pinch Liquid Blush
• YSL Loveshine Lip Oil Stick

Beautyblender Original Makeup SpongeSave to wishlistSave to wishlist

Tool

Beautyblender Original Makeup Sponge

$20

Amazon

$20

Nordstrom

$20

Ulta Beauty

It should come as no surprise that a lot of makeup artists are true to the original Beautyblend sponge, including Jamie Greenberg, makeup artist and founder of Jamie Makeup. The Beautyblender changed makeup application forever,” she tells Allure. “I still use it constantly because nothing presses foundation into the skin in a way that looks as natural and skin-like. It gives you that expensive-looking finish where you can’t tell where the makeup ends and the skin begins.”

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Foundation

Haus Labs Triclone Skin Tech Foundation

$52

Sephora

$52

Kohl’s

Speaking of foundation, you’ll often find Greenberg using Haus Labs Triclone Skin Tech Foundation because it photographs flawlessly and wears beautifully on mature skin. “This foundation is gorgeous because it gives coverage without killing the life of the skin,” she says of the buildable, arnica-infused formula. “It has that modern finish people want right now—polished but still breathable and real.”

Merit The Minimalist Perfecting Complexion StickSave to wishlistSave to wishlist

Clean Foundation

Merit The Minimalist Perfecting Complexion Stick

$38

Sephora

$38

Merit

When she isn’t using it on clients who want their skin to look like skin, makeup artist and Tinge artistry advisor Kelsey Deenihan is using Merit The Minimalist Perfecting Complexion Stick on herself. “It’s such an easy product for creating fresh, natural-looking skin,” she says, raving about its ability to even out the complexion while still letting natural texture and dimension come through. “I rarely swipe it directly all over the face. I like to apply it strategically around redness, the center of the face, or anywhere that needs evening out, then blend with fingers or a dense brush for the most natural finish.”

Nars Radiant Creamy ConcealerSave to wishlistSave to wishlist

Concealer

Nars Radiant Creamy Concealer

$36

Nordstrom

$36

Ulta Beauty

$36

Sephora

“It’s been a longtime favorite for a reason,” Deenihan says, pointing out Nars Radiant Creamy Concealer’s luminous skin-like coverage and layerability sans heaviness or dryness. “Less is usually more,” she tells Allure. “I like placing it more toward the inner corner and around areas of discoloration rather than doing a huge triangle under the eyes.” Another pro tip: Let it sit for a few seconds before blending to get a little extra coverage without needing more product.

Kosas Revealer ConcealerSave to wishlistSave to wishlist

Clean Concealer

Kosas Revealer Concealer

$32

Amazon

$32

Nordstrom

$32

Sephora

Kosas Revealer Concealer earned a spot in the Readers’ Choice Awards Hall of Fame this year, but it’s been in Greenberg’s kit for a while. “Kosas really nailed the balance between makeup and skincare, and this concealer embodies that,” she says. “It brightens without looking heavy, dry, or cakey—the dream—and I especially love it for undereyes because it doesn't settle.”

Makeup by Mario Master Mattes Eyeshadow Palette: The NeutralsSave to wishlistSave to wishlist

Eye Shadow

Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals

$56

Sephora

$56

Kohl’s

Makeup artist Vincent Oquendo says he can create any kind of look with Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals, and Deenihan seconds that. “It’s one of those palettes I reach for constantly because the tones are so balanced and wearable, she says. “It’s a staple for everything from soft everyday glam to more sculpted, editorial looks.”

While Deenihan loves to use the lighter matte shades to softly contour the eyes, Oquendo regularly uses the velvety powders as a liner. “One of my favorite tricks with this product is wetting the darkest colors and pushing it into the lash line to blend any false lashes or to create a subtle eyeliner look without committing to a winged eyeliner,” Oquendo says.

Nyx Professional Makeup Epic Ink Waterproof EyelinerSave to wishlistSave to wishlist

Eyeliner

Nyx Professional Makeup Epic Ink Waterproof Liquid Eyeliner

$10

Amazon

$10

Ulta Beauty

$10

Walmart

It’s not just pricy products that makeup artists lean on for their favorite looks. Nyx Professional Makeup Epic Ink Waterproof Eyeliner has become one of Oquendo’s red carpet staples. “It doesn’t set right away, so you can perfect your shape, but once it’s set, it does not move,” he tells Allure. He would even recommend it for a bridal look because it’s waterproof, and you can rely on it not smudging or smearing throughout the day.

Rare Beauty Soft Pinch Liquid BlushSave to wishlistSave to wishlist

Blush

Rare Beauty Soft Pinch Liquid Blush

$25

Ulta Beauty

$25

Sephora

“This blush woke up the entire beauty industry,” Greenberg says about Rare Beauty Soft Pinch Liquid Blush. “Suddenly, everybody was obsessed with high-pigment blush again.” And why wouldn’t they after experiencing any of the 16 stunning shades? “Yes, the pigment is intense, but it's in the best way if you know how to use it. One dot goes a long way, and it melts into the skin beautifully instead of just sitting on top of makeup.”

YSL Loveshine Lip Oil StickSave to wishlistSave to wishlist

Lipstick

YSL Beauty Loveshine Lip Oil Stick

$45

Nordstrom

$45

Sephora

YSL Loveshine Lip Oil Stick is a new favorite for Oquendo after recently discovering not only how beautiful the 23 colors are but how luxurious and non-sticky it feels, smoothing lips no matter how dry. “One of my favorite tips for using this product is to use your favorite lip liner and soften the edges, but leave the center of your lips without product,” he says. Then use the Lip Oil Stick over it to create a soft, pouty look.

See all of the skin, hair, makeup, and body products readers voted as their favorites in the 2026 Readers' Choice Awards. Then, read their reviews.

For even more on the 2026 Readers' Choice Awards, check out these stories:

• Shop All of the 2026 Readers' Choice Award Winners
• The 72 Beauty Winners That Allure Readers Love Most
• 13 Products That Have Earned a Spot in the Readers' Choice Hall of Fame

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Move over, millennial mint. See ya next year, butter yellow. There's a new pastel color trend in town, and we've seen it on two celebs this week alone: lovely lilac! Yes, this supremely springy shade is making its way into summer thanks to Emily Blunt, who went monochromatic with a lavender manicure and eye shadow combo that solidified the color as a few fave for June and beyond.

Blunt fully embraced lilac tones at the UK premiere of her movie Disclosure Day, walking the red carpet in a strapless purple gown with matching nails and lids. Her nails were a medium length in a slightly rounded square shape, painted with a few coats of a creamy light purple reminiscent of one of my favorite Crayola crayons of all time, Purple Mountain's Majesty. (Remember that one? What a hit.) The color was an exact match for her intricate lace Stella McCartney dress, and if you're feeling it, Essie's In Pursuit of Craftiness, a soft violet, would satisfy your purple cravings.

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But the purple vibes didn't stop there! Blunt, who works with makeup artist Jenn Streicher, also wore the shade on her eyes, with a soft wash of shadow across the entire lid. The eye shadow of choice was just a tiny bit darker than her mani and dress, more of a true purple than lavender or lilac. This is monochromatic glam done right—just matchy-matchy enough, with lots of little subtle details that make it feel chic, not cheesy.

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Blunt isn't the only star turning lilac into the go-to summer color; Jennifer Lopez also co-signed the hue for one of her Office Romance premiere events, wearing a gorgeous pale purple color dusted on her eyes and enhanced by spiky, dramatic false lashes to really make the violet shade shine. Looks like we'll all be channeling our inner Prince this summer!

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Long before “recession hair” was a thing, the best hair colors for gray hair had found their way into the home-styling kits of those looking to keep color fresh and grays at bay, without spending endless hours—and countless dollars—at a salon. Jackson Simmonds, a colorist and stylist in New York City, is the first to recommend at-home solutions to keep his color clients covered (literally) for a bit longer between their visits to his chair.

Since grays tend to be coarse and wiry, not just any hair color will work to conceal or blend them. And the right one will depend on the look you’re going for, how much time you have, and how much gray hair you have. “A permanent hair-color kit is truly ideal for that person who has permanent color, lots of gray, and would go to the salon every ten days if they had time or their colorist would allow it!” he says. “With at-home options, they can DIY every other color application so they don't have to see that cringey gray stripe in the mirror [between appointments].” For those looking for shorter-term coverage, the best hair colors for gray hair are available in temporary, semi-permanent, and demi-permanent formulas that range from creams and gels to glosses and sprays.

Our Top Hair Colors for Gray Hair

• Best Overall: L’Oréal Paris Excellence Creme, $13
• Best Demi-Permanent: DP Hue Color Dream, $33
• Best Permanent: IGK Permanent Hair Color Kit, $31
• Best for Roots: Color Wow Root Cover Up, $35

So, which is the best hair color to artfully conceal your grays? Ahead, find the at-home color kits pro stylists swear by and find one that speaks to your hair type and color goals. Whichever one you choose, make sure to get your gloves ready!

Frequently Asked Questions

• What hair color works best on gray hair?
• Is it better to go darker or lighter with gray hair?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: L’Oréal Paris Excellence Creme

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L'Oréal Paris

Excellence Creme

$13 $12 (8% off)

Amazon

Why it's worth it: Go ahead and start practicing your hair toss now. L’Oréal Paris’ Excellence Crème is an at-home color kit that provides complete gray coverage while helping hair feel soft and hydrated with a protective keratin complex and a post-color shampoo and conditioner infused with hyaluronic acid to lock in moisture. "For accessible and consistent all-over coverage, Excellence Crème is a reliable benchmark," says Abby Haliti, a colorist based in New York City. She also praises its "dependable” shade consistency and its ability to soften the typically coarse, wiry texture of silver hair, leaving strands looking smooth, bouncy, and full of shine.

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• Shades: 27
• Type: permanent
• Who it’s for: people who want 100% gray coverage

Best Demi-Permanent: DP Hue Color Dream

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dpHue

Color Dream Demi-Permanent Kit

$33

Ulta Beauty

Why it’s worth it: “DP Hue’s Color Dream Demi-Permanent Color is one of my top at-home recommendations for gray hair—especially if you're looking for shine, tone, and softness without committing to harsh, long-term color,” says Vito Esposito, a stylist based in Beverly Hills, California. “The Color Dream Demi is ideal for first-timers or anyone who wants less damage: It’s ammonia-free, super gentle, and blends grays beautifully instead of covering them harshly. You get a soft, natural finish that fades gradually, which is perfect for aging hair or finer textures.”

Also free of parabens, sulfates, and silicones, “This is ideal if you want to look polished without sacrificing hair health,” Esposito says. Kristina Maccaro, a colorist based in Jersey City, New Jersey, seconds her enthusiasm, adding that this is also one of her go-to recommendations. “It’s perfect to refresh or tone your color without creating a line of demarcation,” she explains. “It won't lighten your natural color or fully cover your greys, but it will add a tone of shine and grey-blend in 20 minutes.” The color lasts for about 16 washes, which is quite impressive.

More to know

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• Shades: 8
• Type: demi-permanent
• Who it’s for: people with virgin hair, previously colored hair, or grown-out highlights

Best Permanent: IGK Permanent Hair Color Kit

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IGK Hair

Permanent Hair Color Kit

$31

Amazon

$31

Ulta Beauty

Why it’s worth it: “IGK’s Permanent Hair Color Kit is a favorite of mine for clients looking for quick results with serious shine and dimension—all in a 20-minute session, or up to 45 minutes if your gray is particularly resistant,” says Maccaro. “I also love the range of shades and the price point.” Pro hack: This won't lighten previously colored hair; it will only match or darken your current shade, Maccaro says. “If you're lightening virgin hair, pick a shade one level lighter than your natural hair color.” And if you'd prefer to fully embrace your grays and make your color more uniform, the kit is also available in BA Titanium, a cool, silvery shade designed to complement and enhance naturally graying hair.

More to know

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• Shades: 33
• Type: permanent
• Who it’s for: people who have 50% or more gray hair

Best Temporary: Overtone Color-Depositing Daily Conditioner

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Overtone

Color-Depositing Daily Conditioner

$15

Amazon

Why it's worth it: If you're looking for a lower-maintenance way to blend grays between salon appointments—or simply prefer a color refresh that doubles as a conditioning treatment—Overtone's Color-Depositing Daily Conditioner is a deposit-only treatment for “anyone who wants gray coverage without bleaching," says Haliti. (Deposit-only means it adds pigment to the hair without using ammonia or peroxide to lift or lighten your natural color, so it can enhance, refresh, or deepen your shade, but it won't make hair lighter.) This temporary color can be used as often as you'd like to maintain vibrancy, revive faded color, or gradually build a bolder result over time.

While the brand offers plenty of natural-looking shades, from chocolate brown to soft blonde, we're especially partial to the more playful options—think cotton-candy pink, electric purple, and other vibrant hues that prove bright color doesn't come with an age limit. Part color refresher, part deep conditioner, it deposits pigment while nourishing strands with hydrolyzed pea protein, shea butter, coconut oil, aloe, and jojoba oil. “For those with lighter grays, it blends beautifully for a natural, lived-in look rather than a harsh or flat finish," says Haliti. The color gradually fades over two to three weeks (about 10 washes), making it an easy, low-commitment way to experiment with color while keeping hair soft, shiny, and healthy.

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• Shades: 26
• Type: temporary
• Who it’s for: people who want color without any lightening agents

Best Gloss: Kristin Ess Signature Gloss

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Kristin Ess

Signature Gloss

$15

Amazon

$15

Ulta Beauty

Why it’s worth it: Looking for a temporary, no-fuss solution to a touch of gray? Enter Kristin Ess’ Signature Gloss, a shine-boosting solution that comes in eight hues, ranging from Smoky Topaz (a medium, natural bronde) to Cherry Cola (warm red brown medium). “This gloss is super easy to use—you can just throw it on during a shower—and it’s great for blending regrowth,” says Jennifer Korab, hairstylist based in Hillsborough, New Jersey. Ammonia-free and made with a smoothing antioxidant complex, “The gloss leaves the hair silky and can help with the vibrancy of color and shine,” Korab says. The color lasts for three to four weeks, fading gradually with each shampoo. “Use this between color sessions to maintain shine,” she says.

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• Shades: 8
• Type: temporary
• Who it’s for: everyone, especially helpful for brassiness or dullness in blondes and brunettes with graying hair

Best for Roots: Color Wow Root Cover Up

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COLOR WOW

Root Cover Up

$34

Amazon

$35

Ulta Beauty

$35

Sephora

Why it's worth it: If it feels like your grays start making an encore appearance the moment you leave the salon chair, the 2026 Readers' Choice Award-winning Color Wow Root Cover Up is here to buy you some time. This pressed mineral powder instantly conceals regrowth with a natural-looking, multi-dimensional finish that blends seamlessly into your hair—without any of the stiffness, stickiness, or waxy residue common with sprays and mascaras. "This is a non-negotiable in my kit for root touch-ups between visits," says Haliti. Since the powder "sits on the hair rather than penetrating it, there’s zero damage, and it won't transfer to your pillowcase, budge during a blowout, or disappear after a dip in the pool,” she says.

Available in eight realistic shades, the easy press-on formula stays put until shampooed out, and it'll even make your hair look thicker when applied to your part or hairline. "I brush it along the part and around the face and the nape of the neck if I do a bun or ponytail to fill in any exposed scalp," Seattle-based stylist Jen Atkin previously told Allure.

Tester feedback from executive beauty director Jenny Bailly

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“OK, so here's the thing about this Color Wow stuff. Actually, a couple of things—four of them. 1) It's a pressed powder (in eight shades, from platinum to black) that comes with a small brush so I can pinpoint my grays—and avoid my fancy salon highlights—better than I can with a spray or loose powder. 2) It has the texture and finish of real hair, and never turns dull or stiff, as some sprays and hair mascaras can. 3) It's free of waxes and dyes, so it washes out easily with shampoo. What it does contain are tiny double-ended zinc particles with a positive charge on one end that attach themselves to each strand of hair like magnets…magnets that hold the mineral pigments at your roots through a downpour or even a swim. 4) It comes in a slim compact with a mirror that I can take anywhere that might subject me to fluorescent lights.” —Jenny Bailly, executive beauty director

More to know

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• Shades: 8
• Type: temporary
• Who it’s for: people who are between color appointments or have sparse grays

Best for Sensitive Scalps: Herbatint Permanent Haircolor Gel

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Herbatint

Permanent Hair Gel

$18

Amazon

Why it’s worth it: “Herbatint Permanent Hair Color Gel is a fantastic choice for those with sensitive skin or anyone looking to minimize chemical exposure,” Esposito says. “It's ammonia-free, odorless, and enriched with eight organic herbal extracts.” Infused with meadowfoam, white birch, aloe vera, echinacea, and other plant-based ingredients that soothe and nourish the scalp, “This dye provides effective gray coverage without causing scalp irritation,” Esposito says. “Its gentle formula ensures hair remains soft and shiny.” ​What’s more: The gel comes in 28 shades ranging from Light Blonde to Dark Chestnut.

More to know

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• Shades: 28
• Type: permanent
• Who it’s for: anyone with a sensitive scalp looking for permanent color

Best for Shine: Wella Professionals Colorcharm Demi-Permanent Hair Color

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Wella Professionals

Colorcharm Demi-Permanent Hair Color

$10

Amazon

$10

Ulta Beauty

Why it’s worth it: Wella Colorcharm Demi-Permanent Hair Color has a stamp of approval from Jamee Mahmood, a hairstylist based in Bellevue, Washington. “This ammonia-free, vegan, gluten and paraffin-free color is gentle and great for all hair types, and there are 24 shades available.” She adds that the demi-permanent cream, which acts as a gloss, will blend grays for up to 24 washes—and ply the hair with other benefits. “The results are high shine and healthier hair,” she notes. One word of advice? “You will need to purchase the Colorcharm 10 Volume Cream Developer,” which mixes with the color for optimal gray blending.

More to know

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• Shades: 24
• Type: demi-permanent
• Who it’s for: people with scattered grays

Frequently Asked Questions

What hair color works best on gray hair?

“Gray hair tends to be more coarse and porous, so look for formulas labeled as ‘gray coverage’ or ‘rich coverage,’” says Esposito. “Demi-permanent hair dyes are great for first-timers or those who want less commitment, while permanent formulas are ideal for high-percentage gray.”​ In terms of color, Maccaro suggests looking for hues described as “neutral,” “natural,” or “natural gold.” These colors, she says, have flattering results on most skin tones and “help counteract the starkness of the gray.”

Is it better to go darker or lighter with gray hair?

“It depends on skin tone, but in general, going a bit lighter or warmer can soften features and create a more natural blend with grays as they grow in,” Esposito says. “Super dark shades may draw attention to regrowth. A soft medium brown, warm blonde, or even golden caramel tone often blends grays more seamlessly and ages more gracefully.”

Maccaro adds a tip for home-color rookies. “If you’re new to color, choose a shade that’s one level lighter than your natural color or your desired tone,” she instructs. “This gives you more wiggle room to adjust and avoids the ‘box dye went too dark’ look.”

Meet the experts

• Jen Atkin, a stylist and founder of Ouai based in Seattle
• Vito Esposito, founder and head stylist of Vito Esposito based in Beverly Hills, California
• Abby Haliti, a colorist and founder of Abby Haliti Color Studio based in New York City
• Jennifer Korab, a New Jersey-based hairstylist and founder of Renaissance Salon & Spa based in Hillsborough, New Jersey
• Kristina Maccaro, educator, colorist, and owner of Love Lane Salon based in Jersey City, New Jersey
• Jamee Mahmood, a hairstylist and owner of Square Roots Salon based in Bellevue, Washington
• Jackson Simmonds, a master colorist and stylist based in New York City

How we test and review products

When Allure tests a product, our editors look at it from every angle to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

For our list of the best hair colors for gray hair, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from board-certified dermatologists who test and recommend moisturizers almost every day. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors — in addition to the wide range of outside testers and industry experts we regularly call upon — is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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Reality TV. The beauty and fashion industries. Hollywood. Formula 1 racing? ICYMI, Kim Kardashian is now a fixture at Grand Prix races around the world thanks to her reported relationship with Ferrari driver Lewis Hamilton, and in true Kim fashion, she's bringing her beauty A-game to every race—including a very '90s hair accessory that looked right at home on the glamorous streets of Monaco.

Kardashian attended the Grand Prix of Monaco on June 7 to cheer on Hamilton, accompanied by her sister Khloé Kardashian, and instead of her signature long waves, she pulled her dark hair up in a messy twist and cinched it with the humble but currently trending claw clip. The clip itself was the exact same shade as her hair so it almost vanished into the hairstyle, creating a trompe l'oeil effect; depending on the angle, you couldn't even see it when you squinted! Kardashian left the front portions of her hair loose to frame her face with a romantic, easygoing energy.

The look was similar to the one she wore to watch the Super Bowl with Hamilton: simple but glamorous with a seductive softness. And a claw clip is also so practical; it's easy to pull your hair up and off your neck on a hot summer day! Kardashian finished off her race-day glam with soft rose-brown makeup and her favorite super-short nails manicured in a milky, ultra-subtle color.

Getty ImagesGetty Images

The star isn't the only one bringing retro hair accessories to the forefront this summer. Last week, Olivia Rodrigo—who was born in 2003, mind you—threw it way back with a simple but very nostalgic side-parted hairstyle secured with one statement-making bobby pin. You don’t have to be a celeb to mimic their hairstyles, either; claw clips are everywhere at the drugstore, and if you're anything like us, you've probably got dozens of bobby pins scattered around every corner of your home. It's gonna be an extremely '90s-hair summer!

Collage: Paula Balondo; Source images: Courtesy of brandsSave StorySave this storySave StorySave this story

Black mascara will always have its time and place, but for many Allure editors, the best brown mascaras are the ones they reach for most often for a more subtle look—and makeup artists do the same. "I just think there's something really fresh about [wearing softer colors], and it allows for all the other makeup products that you're wearing to look even less makeup-y," says New York City-based makeup artist Katie Jane Hughes. And what better way to kick off your soft-girl era than with brown? It's a happy medium between black and even more vibrant mascaras like neon green or burgundy. Call it a low-risk, high-reward endeavor.

Whether you prefer lengthening, volumizing, or waterproof formulas, the best brown mascaras will offer all that black mascaras do—but never look too harsh or overwhelm your eyes. Take a peek at our favorite browns ahead.

Our Top Brown Mascaras

• Best Overall: Tarte Tartelette Tubing Mascara in Brown, $28
• Best Lengthening: Maybelline New York Lash Sensational Sky High Mascara in True Brown, $14
• Best Tubing: Urban Decay Tube Job Tubing Mascara in Brunette Brown, $25
• Best Volumizing: YSL Lash Clash Extreme Volume Mascara in Brown, $34
• Best for Separation: Ilia Limitless Mascara in Before Dawn, $29

Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

• Why should I choose brown mascara?
• How to apply brown mascara
• Meet the experts
• How we test and review products
• Our staff and testers

Best Overall: Tarte Tartelette Tubing Mascara in Brown

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Tarte

Tartelette Tubing Mascara

$28

Amazon

$28

Ulta Beauty

$28

Sephora

Allure commerce market editor Sarah Hoffmann applying the Tarte Tartelette Tubing Mascara in Brown

Sarah Hoffmann

Why we love it: Yes, the XL version of this Tarte mascara is technically the Best of Beauty winner, but our editors reach for the original Tartelette Tubing Mascara just as often. In addition to Brown, it comes in a boatload of other fun shades, such as Magenta and Navy, so you have a hue for every mood. One of our go-to tubing mascaras for quite some time, Tartelette is designed with almost 300 bristles (296, to be exact) to separate and lift your lashes for a bit of drama, but nothing over the top. It's buildable but never clumps, and skin-care ingredients such as conditioning shea butter and moisturizing castor oil keep lashes soft and flexible, never stiff. Best of all, at the end of the day, your “lashes” slide off with a bit of warm water—no tugging or wrestling (or lost lashes) needed.

Hoffmann before applying the Tarte Tartelette Tubing Mascara in Brown

Sarah Hoffmann

Hoffmann after applying the Tarte Tartelette Tubing Mascara in Brown

Sarah Hoffmann

Tester feedback from commerce market editor Sarah Hoffmann

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"I was a brown mascara skeptic for a long time because if I'm going to spend precious morning time putting mascara on, I want drama," says commerce producer Sarah Hoffmann. “What's dramatic about a natural brown shade? Well, I'm mature enough to admit when I'm wrong because Tarte's Tartelette Mascara has officially converted me to the slightly lighter side. The shade is a nice, true brown, not too warm-toned, and the stiff wand evenly distributes the product throughout for long, fluffy, natural-looking lashes.” —Sarah Hoffmann, commerce market editor

More to know

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• Benefits: curling, long-wearing, lengthening
• Key ingredients: shea butter, castor oil
• Waterproof: no, but listed as sweatproof
• Total shades: 6

Best Lengthening: Maybelline New York Lash Sensational Sky High Mascara in True Brown

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Maybelline New York

Lash Sensational Sky High Mascara in True Brown

$14 $11 (21% off)

Amazon

$14

Ulta Beauty

Han applying the Maybelline New York Lash Sensational Sky High Mascara in True Brown

Sarah Han

Why we love it: Originally launched in 2021, the TikTok-viral Maybelline New York Lash Sensational Sky High Mascara has clearly proven its staying power—even in the crowded, constantly-innovating drugstore mascara market. Years later, our editors call it a reliable fave, and one they'd actually buy with their own money. (At less than $15, and often on sale, it's practically a no-brainer.) The True Brown is obviously the highlight here: true to its name, the color is not too deep, not too light. The wand itself is very flexible, so you can truly wiggle up and down your lashes to coax as much length as possible—and trust us, it offers a lot of length. After just two coats, your lashes look like you've applied falsies…without the pain of, well, applying falsies. It's also infused with bamboo extract and fibers that attach to your lashes, making them look thicker and fuller without weighing them down.

Han before applying the Maybelline New York Lash Sensational Sky High Mascara in True Brown

Sarah Han

Han after applying the Maybelline New York Lash Sensational Sky High Mascara in True Brown

Sarah Han

Tester feedback from commerce editor Sarah Han

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“This Maybelline mascara may just hold the record of the mascara I've been loyal to for the longest. That's not to say I don't like/use other mascaras—clearly I do, based on this list alone—but I rarely never have one of these Sky High tubes on hand…and often backups. It does a fabulous job at coaxing a lot of length out of my dismal, teeny-tiny lashes—even without a lash curler, but I always use one anyway. It rarely clumps, either, which is a huge pet peeve of mine. It's a truly reliable formula down to the bone. I'm also a big fan of the burgundy shade!" —Sarah Han, commerce editor

More to know

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• Benefits: volumizing, lengthening
• Key ingredients: bamboo extract
• Waterproof: no
• Total shades: 9

Best Tubing: Urban Decay Tube Job Lash Augmenting Tubing Mascara in Brunette Brown

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Urban Decay

Tube Job Tubing Mascara in Brunette Brown

$25

Ulta Beauty

Allure beauty director Sarah Kinonen applying the Urban Decay Tube Job Tubing Mascara in Brunette Brown

Sarah Kinonen

Why we like it: Our editors seriously love tubing mascaras, but the fact that Urban Decay's Tube Job Lash Augmenting Tubing Mascara comes in not just black and brown, but a dark-blonde taupe, auburn red, and bleached platinum, gives it an edge up amongst its peers. Formula-wise, Tube Job is infused with hyaluronic acid, peptides, and castor oil to keep lashes fluttery and flexible, and never dry and clumpy—and despite the skin-care-forward formula, it's water- and smudge-resistant. The tapered conical applicator features the brand's tiniest bristles, which grab onto every itty-bitty lash for all-day lift and volume.

Kinonen before applying the Urban Decay Tube Job Tubing Mascara in Brunette Brown

Sarah Kinonen

Kinonen after applying the Urban Decay Tube Job Tubing Mascara in Brunette Brown

Sarah Kinonen

Tester feedback from beauty director Sarah Kinonen

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“While I love the look of jet-black mascara, there’s something so familiar and comforting about a brown-hued version. Maybe it’s because the shade is closer to the color of my lashes, or that when it’s removed, it looks less extreme. Whatever it is, I’m currently in my brown mascara era with Urban Decay’s new tubing formula and don’t see a way out. It’s got all the bells and whistles of a tubing mascara (easy removal, no clean-up) but wears like a classic. Even though I have a zillion (give or take) other mascaras to test for work, I keep coming back to this one. It easily fans out (and lengthens) my little lashes, doesn’t clump, and pairs with any look no matter where I’m going: the office, or in a booth of a crowded Brooklyn restaurant.” —Sarah Kinonen, beauty director

More to know

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• Benefits: volumizing, lengthening, lifting, easy removal
• Key ingredients: hyaluronic acid, peptides, castor oil
• Waterproof: no, water-resistant
• Total shades: 5

Best Volumizing: YSL Lash Clash Extreme Volume Mascara in Uninhibited Brown

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YSL

Lash Clash Extreme Volume Mascara in Unhibited Brown

$34

Nordstrom

$34

Sephora

Allure social media manager Bianca Richards applying the YSL Lash Clash Extreme Volume Mascara in Brown

Bianca Richards

Why it's worth it: What higher honor for a brown mascara than a 2025 Best of Beauty Award for best colored mascara? YSL's Lash Clash Extreme Volume Mascara in Uninhibited Brown—a name that draws you in right away—boasts an oversized, conical brush that coats every lash, lifting and thickening them for a bold, voluminous look. (After all, it’s in the name.) The extra tapered tip does an excellent job latching on to even the tiniest of inner-corner hairs. Whether you're a one-and-done person or consider three layers, at minimum, to be your norm, Lash Clash is a keeper.

Richards before applying the YSL Lash Clash Extreme Volume Mascara in Brown

Bianca Richards

Richards after applying the YSL Lash Clash Extreme Volume Mascara in Brown

Bianca Richards

Tester feedback from social media manager Bianca Richards

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“No matter what it comes down to, I will forever splurge on the YSL Lash Clash mascara since it gives me that voluminous, wispy finish for my almond-shaped eyes. Not only does the brown shade add that playful and effortless look for no-makeup makeup days, but the rich chocolate hue helps to accentuate my dark brown eyes.” —Bianca Richards, social media manager

More to know

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• Benefits: volumizing, thickening
• Key ingredients: shea butter, castor oil, camellia flower extract
• Waterproof: no
• Total shades: 4

Best Curling: Tower 28 MakeWaves Mascara in Drift

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Tower 28

MakeWaves Mascara in Drift

$20

Amazon

$20

Sephora

$20

Credo Beauty

Allure commerce editor Sarah Han applying the Tower 28 MakeWaves Mascara in Drift

Sarah Han

Why it's worth it: Similar to the rest of the brand's offerings, Tower 28's MakeWaves Mascara is non-irritating and made with sensitive skin in mind. This 2022 Best of Beauty Award winner features a curved "Triple-Wave Wand" comprised of three flexible suspended bands to lift and coat every single lash. The formula employs Aquaflex Technology (typically used in hair-care products) to hold the curl of the eyelashes without sacrificing softness, and it also helps boost humidity and water resistance. Our best tip? Use the shorter bristles on the inner side of the curve to amp up the volume, then go in with the longer bristles to lengthen and define. Multiple coats look great with this mascara, too.

Han before applying the Tower 28 MakeWaves Mascara in Drift

Sarah Han

Han after applying the Tower 28 Beauty MakeWaves Mascara in Drift

Sarah Han

Tester feedback from Han

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"I've never fully vibed with black mascara, which I find often makes my eyes—which are very dark to begin with—look heavy. I feel the same way about black eyeliner, for the record. When Tower 28 launched MakeWaves in Drift, an espresso brown, I instantly knew it'd become a regular in my rotation. The formula is super buildable without reaching clumpy territory. That's key because my lashes need multiple layers to appear visible on-camera, and the innovative, curved brush maximizes length and curl rather than one over the other." —Sarah Han, commerce editor

More to know

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• Benefits: lengthening, curling, conditioning
• Key ingredients: Aquaflex Technology, castor oil blend
• Waterproof: no
• Total shades: 2

Best for Separation: Ilia Limitless Mascara in Before Dawn

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Ilia

Limitless Mascara in Before Dawn

$29

Amazon

$29

Nordstrom

$29

Ilia Beauty

Former Allure senior commerce editor Sarah Felbin applying the Ilia Limitless Mascara in Before Dawn

Sarah Felbin

Why we like it: “Clean beauty” is a term too frequently slapped onto labels without a second thought, but Ilia is one of the handful of brands that actually meet our standards and have both Readers' Choice and Best of Beauty Awards to its name. For example? The Limitless Lash Mascara has picked up six Readers' Choice Awards and one Best of Beauty Award to date. While it's not the most dramatic option on this list, it is a fantastic everyday mascara that gives your lashes a subtle effect that looks like your natural lashes, but just a little longer, lifted, and always defined. The crowning feature is the double-sided wand, which features one side of shorter, denser bristles to boost volume, while the other side features straight, comb-like bristles to lengthen and separate hairs.

P.S. Limitless is also one of our favorite mascaras for older women. “It stretches the lashes beautifully and keeps them flexible, which matters because mature lashes can be more fragile,” Magen Grays, a makeup artist based in Atlanta, previously told Allure. “I also love that it doesn’t flake or transfer easily, so you’re not constantly checking under the eyes,” Grays adds, nodding to the formula's conditioning blend of shea butter, glycerin, and peptides.

Felbin before applying the Ilia Limitless Mascara in Before Dawn

Sarah Felbin

Felbin after applying the Ilia Limitless Mascara in Before Dawn

Sarah Felbin

Tester feedback from former senior commerce editor Sarah Felbin

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“I wear brown mascara more than I wear black—I love how it makes my green eyes pop and how it's so perfect for every day, when black can sometimes feel too harsh or dramatic. Ilia's Limitless Lash is a beautiful dark brown that actually darkens, lengthens, and defines my eyelashes. I could talk about the non-smudging, non-flaking formula all day (and I have, as someone with oily eyelids who's been through more subpar mascaras than she can count). But my favorite feature is the double-sided spoolie. One side has shorter bristles that coat every lash in a layer of product. The other side has longer, stiffer bristles that comb through each lash, for maximum lengthening potential. I've never gotten more compliments on my lashes than when I've used Ilia mascara. It's a forever favorite!” —Sarah Felbin, former senior commerce editor

More to know

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• Benefits: lengthening, separating
• Key ingredients: shea butter, glycerin, biotin, arginine, peptides
• Waterproof: no
• Total shades: 2

Best for Sensitive Eyes: Glossier Lash Slick in Brown

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Glossier

Lash Slick in Brown

$20

Sephora

$20

Glossier

Former Allure senior news editor Nicola Dall’Asen applying the Glossier Lash Slick in Brown

Nicola Dall'Asen

Why it's worth it: Lash Slick is one of Glossier's first-ever—and best-selling—products, intended to give a natural, no-makeup look that enhances what you've already got going on. A nourishing formula featuring vegan biotin and vitamin B5 wraps around, lengthens, and lifts each lash for an extension-like effect. If your lashes droop by midway, just know that won't happen with this weightless formula. Bonus: Natural shine polymers add depth and—you guessed it—shine to your lashes.

Dall’Asen before applying the Glossier Lash Slick in Brown

Nicola Dall'Asen

Dall’Asen after applying the Glossier Lash Slick in Brown

Nicola Dall'Asen

Tester feedback from former senior news editor Nicola Dall’Asen

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"I feel totally naked without mascara, but I don't always want the full-throttle look of your standard black shade. Glossier's Lash Slick in Brown provides lengthening yet whisper-light coats in a warm brown tone, probably similar to your natural lashes if you're a brunette, for a 'Wait, are those real?' kind of look." —Nicola Dall’Asen, former senior news editor

More to know

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• Benefits: lengthening, volumizing, and conditioning
• Key ingredients: vegan biotin
• Waterproof: no, water-resistant
• Total shades: 2

More brown mascaras we love:

Best Waterproof: Dior Diorshow Waterproof Mascara in Chestnut

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Dior

Diorshow Waterproof Mascara in Chestnut

$35

Nordstrom

$35

Sephora

Why it's worth it: Dior's Diorshow Waterproof Mascara is a 2023 Allure Best of Beauty Award winner that the pros constantly gush about. New York City- and Stockholm-based makeup artist Linda Gradin and New York City makeup artist Deanna Melluso adore the dark brown hue, Chestnut, and its long-wearing formula. "It lasts all day with no smudges," says Melluso. “It's a deep brown that is fabulous for hazel eyes to emphasize the green or purple tones.”

P.S. If you don't need a waterproof formula, we think Dior's Diorshow 24H Buildable Volume Mascara in Brown is equally stunning.

More to know

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• Benefits: long-wearing, lengthening
• Key ingredients: castor oil
• Waterproof: yes
• Total shades: 3

Best Brown-Black Mascara: Clinique High Impact Mascara

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Clinique

High Impact Mascara

$27

Amazon

$27

Nordstrom

$27

Ulta Beauty

Why it's worth it: New York City-based makeup artist Steven Canavan loves Clinique's High Impact Mascara—which comes in a brownish-black simply named Black/Brown—for defining lashes and enhancing the intensity of any eye color. The original black mascara is a classic known for dramatic results, but with this color, you can expect the same thickening and volumizing finish on a slightly more modest scale. Its buildable, no-budge formula also means you can layer this shade without finding any flakes or smudges around your eyes at the end of the day.

More to know

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• Benefits: defining, volumizing, thickening
• Key ingredients: urea, glycerin
• Waterproof: no
• Total shades: 3

Frequently Asked Questions

Why should I choose brown mascara?

Brown mascaras are ideal for accentuating lashes without looking like makeup was applied. According to New York City-based makeup artist Steven Canavan, "Brown mascara is best if you're looking to achieve a more natural look, and black [is best] if you want more drama." Sure, you could spare some change for a lash lift or extensions to create a similar finish, but if you don't want to spend your coins on monthly treatments, brown mascara is a much more accessible option.

On top of affordability, New York City- and Stockholm-based makeup artist Linda Gradin notes that these mascaras can add more dimension and enhance the color of your eyes, depending on the shade you use. "For a darker eye, a nearly black or dark brown mascara adds definition, but a classic brown gives a softer impression," she says. "For lighter-colored eyes, true-to-light brown mascaras are most flattering, as they can bring out gold, green, or grey highlights in your eyes that black can't."

How to apply brown mascara

However you prefer to wear makeup is your business, but there are some general best practices. If you have straight or downward-pointing lashes, prep them with a curler. Then ensure you pick up an even amount of product on the mascara wand—swipe off excess product against the perimeter of the tube opening as needed—so you end up with clump-free, perfectly separated lashes. Starting at the base of your lashes, lightly swipe up, coating each lash. To separate your lashes while you apply, wiggle the wand as you sweep the formula toward the tips. Repeat as needed for your desired results and keep in mind that some mascaras dry faster than others.

If you really want to make your eye color and shape stand out, Gradin recommends pairing your brown mascara with a dark brown, charcoal, or black eyeliner pencil.

Meet the experts

• Steven Canavan, a New York City-based makeup artist
• Linda Gradin, a New York City- and Stockholm-based makeup artist
• Deanna Melluso, a New York City-based makeup artist

How we test and review products

Before reviewing any makeup, we ask questions about a number of factors: What ingredients are in it? Does the brand offer a wide, inclusive shade range with all skin tones and undertones? Is it safe for readers who have sensitive skin or wear contact lenses? Is it on the affordable side or more of a splurge? Is the packaging consciously designed or needlessly wasteful?

For our review of the best brown mascaras, we enlisted the help of multiple editors, writers, contributors, and makeup artists. This ensures our testing base spans different skin tones, genders, and dermatological conditions. We considered each product's performance across four primary categories: ingredients, wear and longevity, packaging, and inclusivity. For more on what's involved in our reporting, check out our complete review process and methodology page.

Our staff and testers

A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness, a new nail product to add to your Sunday self-care routine, or you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from are folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

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If you're familiar with the sunscreen world—and you should be, considering we should all be wearing SPF every single day—you know that America is way behind in sunscreen innovation. This is in part because in the US, sunscreen is regulated as a drug rather than a cosmetic, which means it has to undergo robust testing via the Food & Drug Administration before hitting shelves. However, the FDA has finally approved a new active sunscreen ingredient (also called a filter), which is the first major sunscreen-related approval since 1999—yes, 1999!

On June 9, the administration added bemotrizinol to the list of permitted active ingredients for over-the-counter sunscreens. According to the FDA, bemotrizinol (or BEMT) “provides protection against both ultraviolet A and B rays and has low levels of absorption through the skin into the body.” Now that the approvals have been finalized, BEMT is considered to be Generally Recognized As Safe and Effective (GRASE) by the FDA and recommended for use on adults and children ages six months and older.

“The agency has historically moved too slowly in this area, leaving Americans with fewer options than consumers abroad. We’re continuing to modernize the regulation of sunscreen and other over-the-counter drug products,” FDA commissioner Marty Makary, M.D., M.P.H., said in a December 2025 statement when the organization began the formal process toward approving BEMT. “Americans deserve timely access to the best safe, effective, and consumer-friendly, over-the-counter products available.”

Cosmetic chemist Kelly Dobos previously wrote in Allure that chemists in the US have a “pretty limited toolbox” for sunscreen formulation: just 16 active sunscreen ingredients, only eight of which are commonly used. For comparison, in Japan, formulators can choose from more than 30 approved filters. According to Dobos, who attended the 2025 Sunscreen Symposium, BEMT is manufactured by DSM-Firmenich, which has been trying to get the ingredient approved in the US for 20 years; it cost them roughly $20 million to bring it to market.

BEMT approval gives cosmetic chemists another ingredient to add to their list, and Dobos praises it for its efficiency. BEMT provides “true broad-spectrum protection with two distinct absorption peaks, one in the UVA range and one in UVB,” she explains, which means better defense against both sunburns and aging rays. “Unlike older filters that often require high concentrations to achieve adequate SPF, BEMT allows chemists to use lower overall levels of actives while still meeting high SPF and UVA protection targets,” Dobos tells Allure. It may also improve the sunscreen experience: “We can make products with lighter texture and less greasiness in formulations. And, like other organic filters, it's transparent on the skin.”

The American Academy of Dermatologists is also very much on board with BEMT. “The academy has been advocating for many years for the availability of more sunscreen options for US consumers,” Susan C. Taylor, MD, FAAD, the immediate past president of the AAD, said in a statement last December, noting that one in five Americans will develop skin cancer in their lifetime. “The United States lags behind many other countries that have nearly twice as many approved sunscreen ingredients.”

Now that BEMT is officially approved, you can expect to see sunscreens with the new filter hitting shelves this year. Allure has it on good authority that plenty of brands already have their formulas locked and loaded. Since BEMT is legal to use in other countries, companies were able to get a head start on testing elsewhere. Ultra Violette confirmed to Allure that they plan to launch a sunscreen with BEMT in the U.S. September. Neutrogena also plans to work with the new filter.

Dobos says she's “very excited” about putting BEMT to work in sunscreen formulations. “Many times in the past, I felt like Charlie Brown when Lucy pulls that football away just as he's about to attempt a kick, as progress would start and stall,” she says. “I've been following this my entire career.”

Collage: Jemeria Davidson; Source images: Courtesy of brands and editorsSave StorySave this storySave StorySave this story

A great perfume can instantly elevate your mood and become an extension of your a.m. beauty routine, but building a fragrance rotation can get expensive fast. While we can't refute the appeal of luxury eau de parfums (Maison Francis Kurkdjian’s Baccarat Rouge 540, anyone?), there are plenty of bottles under $100 from brands such as Phlur, Noyz, and By/Rosie Jane that deliver impressive complexity and longevity. This $100 threshold reflects today's fragrance market, where many contemporary and designer scents can easily surpass that mark. We've tested hundreds and can confidently say our picks below are just as aromatically satisfying and sophisticated as luxury finds that can reach upwards of $500.

Our Top Perfumes Under $100

• Best Rose: By/Rosie Jane Rosie Eau de Parfum, $86
• Best Fruity: Noyz Rinse Cycle Eau de Parfum, $85
• Best Floral: Ceremonia Perfume Mist de Guava, $38
• Best Gourmand: Forvr Mood She Was Here Eau de Parfum, $79
• Best Cozy: Fine'ry Sweet on the Outside Eau de Parfum, $30
• Best Vanilla: Cyklar Vanilla Verve Roll-On Perfume Oil, $24

Whether you're drawn to bright florals, juicy fruits, creamy gourmands, or skin-like musks, today's relatively more affordable fragrance scene offers something for every scent preference. Ahead, discover a scent-sational listing of the best perfumes under $100 Allure editors love, from viral favorites to under-the-radar gems.

Frequently Asked Questions

• Why are certain fragrances more expensive than others?
• Are there certain fragrance notes that are less expensive?
• How can I save money when buying perfume?
• Meet the experts
• How we test and review products
• Our staff and testers

Best Rose Perfume: By/Rosie Jane Rosie Eau de Parfum

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By Rosie Jane

Rosie Eau de Parfum

$86

Amazon

$86

Nordstrom

$86

Sephora

Allure beauty director Sarah Kinonen applying the By/Rosie Jane Rosie Eau de Parfum

Sarah Kinonen

Why we love it: Rose fragrances of years past have often leaned powdery or old-fashioned, but By/Rosie Jane's Rosie Eau de Parfum takes a completely different approach. Built around a clean, skin-like musk accord paired with soft rose petals, this fragrance smells less like a bouquet and more like natural skin with a subtle hint of the striking floral. The result is intimate and effortlessly wearable as it blends into your skin’s natural scent, making each spritz delightfully unique. Its minimalist composition also makes it ideal for anyone who prefers understated scents—but despite its simplicity, Rosie manages to feel sophisticated and comforting at the same time.

Tester feedback from beauty director Sarah Kinonen

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“‘Oh my gosh, you smell so good’ is music to my ears—and a phrase I hear approximately 28,468 times a day when I wear By/Rosie Jane’s Rosie. Am I exaggerating? Perhaps, but I really do get a bounty of compliments every time I wear Rosie. The skin-like scent has soft notes of rose oil, but doesn’t smell like a floral. Instead, thanks to white musk and warm amber, it smells like…me. And you. Which is probably why people love it so much. It’s airy, fresh, and amps up whatever fragrance you’re wearing with it, if you’re a layerer like I am. Here’s my morning cocktail: One, maybe two, tiny spritzes of The Harmonist Sacred Water (it’s pricey, so I like to savor it), and then three to four mists of Rosie because it wears so well on my neck, in my hair, on my jacket, literally everywhere.” —Sarah Kinonen, beauty director

More to know

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• Scent family: floral, musk
• Key notes: rose, musk
• Sizes: 1.7 fl oz., 0.33 fl oz.

Best Fruity Perfume: Noyz Rinse Cycle Eau de Parfum

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Noyz

Rinse Cycle Eau de Parfum

$85

Ulta Beauty

Allure senior editor Jesa Marie Calaor applying the Noyz Rinse Cycle Eau de Parfum

Jesa Marie Calaor

Why we love it: Fruity fragrances have evolved far beyond the sugary body sprays of the early 2000s, and Noyz Rinse Cycle proves exactly that. This vibrant fragrance pairs juicy fruit notes with clean accords (think musk and amber) that evoke the sense of stepping out of the shower and wrapping yourself in freshly laundered linens. The combination feels uplifting, energetic, yet surprisingly sophisticated. While many fruit-forward fragrances can become cloying after a few hours, Rinse Cycle maintains a bright, airy quality throughout the day. It's an excellent choice for anyone who wants a playful scent profile balanced by freshness and modernity. (P.S. Noyz’s solid perfume is a Best of Beauty winner and only costs $42 a pop.)

Tester feedback from senior editor Jesa Marie Calaor

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“Have you ever just smushed your face into freshly laundered linens and thought, ’ahh?’ That’s the vibe this fragrance evokes. It’s a clean-smelling musk with a hint of brightness, thanks to its top notes of guava and lemon.” —Jesa Marie Calaor, senior editor

More to know

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• Scent family: fruity, fresh
• Key notes: pear, apple blossom, musk, amber
• Sizes: 1.7 fl oz., 0.5 fl oz.

Best Floral Perfume: Ceremonia Perfume Mist de Guava

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Ceremonia

Perfume Mist de Guava

$38

Amazon

$38

Sephora

$38

Revolve

Allure designer Briana Rengifo holding a bottle of Ceremonia Perfume Mist de Guava

Briana Rengifo

Why we love it: If you're looking for a floral fragrance that smells fresh, modern, and like a vacation in a bottle, Ceremonia's Perfume Mist de Guava deserves a spot in your collection. Inspired by the brand's best-selling Guava Leave-In Conditioner, this airy mist combines juicy guava with delicate floral notes for a tropical scent that doesn’t veer into overly sweet territory. The formula is designed for both your hair and body, so you can freely top up and refresh throughout the day.

Lightweight and easy to layer, it wears beautifully during warmer months when heavier florals can feel overwhelming. The approachable price point and generous bottle size only add to its appeal, making it one of the best fragrance values in the category.

Tester feedback from designer Briana Rengifo

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“I love guava scents and this one makes you smell incredibly edible and yummy for the summer, while also giving you some shimmer on your body for an extra glow! The bottle is beautiful to have out on your vanity as well.” —Briana Rengifo, designer

More to know

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• Scent family: floral, fruity
• Key notes: guava, lemon zest, peach, jasmine, sandalwood
• Sizes: 3.4 fl oz.

Best Gourmand Perfume: Forvr Mood She Was Here Eau de Parfum

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FORVR Mood

She Was Here Eau de Parfum

$79

Sephora

Why we love it: Gourmand fragrances can sometimes feel overwhelmingly sweet, but Forvr Mood founder Jackie Aina knows how to strike a balance between indulgent and elegant. Rich notes of vanilla, caramelized sweetness, and delicate florals intertwine in She Was Here, to create a fragrance that feels warm, comforting, and undeniably grounding. The scent reveals new facets throughout the day, transitioning from sweet and inviting to soft and creamy—the result is a multidimensional gourmand that feels grown-up rather than dessert-like. At under $80, it delivers the type of complexity typically associated with far more expensive eau de parfums.

Tester feedback from social media manager Bianca Richards

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“I’ve expanded my love for gourmand perfumes to include more decadent scents with floral notes woven in. Forvr Mood’s She Was Here strikes the perfect balance that's sweet and floral with a soft, skin-like finish. It evolves beautifully throughout the day, revealing new layers over time, which makes wearing it feel like a sensory journey. It’s quickly become one of my new favorites.” —Bianca Richards, social media manager

More to know

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• Scent family: gourmand, floral
• Key notes: pear, freesia, vanilla bean, caramel, sandalwood
• Sizes: 1.7 fl oz., 0.34 fl oz.

Best Vanilla Perfume: Cyklar Vanilla Verve Roll-On Perfume Oil

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Cyklar

Vanilla Verve

$24

Amazon

$24

Sephora

Allure senior commerce director Shanna Shipin applying Cyklar’s Vanilla Verve

Shanna Shipin

Why we love it: Vanilla fragrances are everywhere, but Cyklar's Vanilla Verve stands out thanks to its fresh, contemporary interpretation of the beloved note (it’s no wonder how it won a 2025 Allure Best of Beauty Award). Rather than focusing solely on sugary sweetness, the fragrance blends creamy vanilla with warm woods and subtle musks for a scent that feels clean and elevated. It's cozy without becoming overwhelming and sweet without feeling juvenile.

Tester feedback from senior commerce director Shanna Shipin

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“This is a grown-up vanilla—she’s layered, sexy, and loyal. Real talk: Before it ever came my way in Best of Beauty testing, singer Gracie Abrams influenced me to get this perfume. I was interviewing her, and she smelled like creamy cardamom meets spicy vanilla, and I was hooked. I love how small these bottles are, too. You can toss them into your bag and invest in a few of them to layer without breaking the bank.” —Shanna Shipin, senior commerce director

More to know

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• Scent family: gourmand
• Key notes: vanilla, bergamot, green cardamom, heliotrope, amber, musk
• Sizes: 15 ml

Best Solar Perfume: Lore Sublimity Eau de Parfum

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Lore

Sublimity Eau de Parfum

$92

Sephora

Allure commerce editor Sarah Han applying the Lore Sublimity Eau de Parfum

Sarah Han

Why we love it: Few fragrances truly capture the feeling of summer quite like this solar scent. In Lore's Sublimity Eau de Parfum, warm musk, sunlit florals, creamy coconut, and golden amber combine to evoke long, tranquil afternoons spent outdoors. Unlike traditional beachy fragrances, however, Sublimity feels refined and polished rather than overtly tropical. The scent radiates warmth without becoming heavy, making it especially appealing during the spring and summer months. Its balanced composition and impressive staying power help justify its price, which is still accessible compared to many niche solar fragrances.

Tester feedback from commerce editor Sarah Han

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“I can’t stress enough that I’m not a coconut girl—I don’t like to eat it or smell like it. But Lore’s interpretation of coconut nectar is the opposite of sickly sweet and almost takes a back seat to the fresher notes of sea salt and ylang ylang. It’s a solar scent that’s not overly beachy, like I’ve been baking outside for hours…which you wouldn’t catch me doing anyway (if not only for the detrimental UV damage, but also the generally suffocating feeling I get lying in open sun for more than 15 minutes!). It’s airy and uplifting, just like I prefer my fragrances to be.” —Sarah Han, commerce editor

More to know

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• Scent family: solar, floral
• Key notes: coconut water, tiare flower, jasmine sambac, amber, driftwood
• Sizes: 1.7 fl oz., 0.33 fl oz.

Best Cozy Perfume: Fine'ry Sweet on the Outside Eau de Parfum

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Fine'ry

Sweet on the Outside Eau de Parfum

$30

Amazon

$30

Walmart

Allure associate beauty editor Annie Blay-Tettey applying the Fine’ry Sweet on the Outside Eau de Parfum

Annie Blay-Tettey

Why we love it: Fin'ery has developed a reputation for creating affordable fragrances with luxurious vibes, and Sweet on the Outside particularly stands out for its cozy, anxiety-melting gourmand blend. The fragrance wraps you in warm vanilla, toasted sugar, and soft woods, creating a comforting scent profile that feels like your favorite oversized sweater in perfume form. Despite its gourmand leanings, it remains remarkably wearable for all seasons (not just the cold ones!) and never feels overly rich.

Tester feedback from associate beauty editor Annie Blay-Tettey

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“This mildly sweet gourmand is perfect for everyday wear since it’s light but on fancier occasions it still smells lovely enough to get a compliment or two.” —Annie Blay-Tettey, associate beauty editor

More to know

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• Scent family: gourmand
• Key notes: vanilla, toasted marshmallow, cashmere woods
• Sizes: 2 fl oz.

Best Musky Perfume: Phlur Missing Person Eau de Parfum

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Phlur

Missing Person Eau de Parfum

$99

Amazon

$99

Nordstrom

$99

Sephora

Allure senior staff writer Elizabeth Gulino applying the Phlur Missing Person Eau de Parfum

Elizabeth Gulino

Why it's worth it: Phlur’s Missing Person has become one of the most talked-about skin scents in recent memory. Built around soft musks, delicate florals, and clean skin accords, it basically melds into your skin rather than smelling like you’ve doused yourself in perfume. It’s ideal for those who prefer subtle scents that invite people closer rather than announcing their presence across a room. Its emotional, nostalgic quality has earned it a devoted following, and the travel-friendly size offers an affordable entry point into one of the industry's most beloved modern musks.

Tester feedback from senior staff writer Elizabeth Gulino

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“I refer to Missing Person as my ‘no brainer’ perfume—when I’m leaving out the door in a rush or can’t decide what specific fragrance I want to wear for the day, I end up gravitating towards this one in response. It’s easy, smells familiar, and I can always count on a compliment or two when I’m wearing it.” —Elizabeth Gulino, senior staff writer

More to know

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• Scent family: musk
• Key notes: musk, bergamot nectar, jasmine, neroli blossom, sandalwood
• Sizes: 3.4 fl oz., 1.7 fl oz., 0.32 fl oz.

Best Perfume Oil: Malin + Goetz Strawberry Perfume Oil

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Malin + Goetz

Strawberry Perfume Oil

$40

Amazon

$40

Nordstrom

Allure commerce market editor Sarah Hoffmann after applying the Malin + Goetz Strawberry Perfume Oil

Sarah Hoffmann

Why we love it: Strawberry fragrances are having a major moment (it is summer, also known as strawberry season, after all), but Malin + Goetz's Strawberry Perfume Oil offers a distinctly sophisticated take on the trending fruity note. Rather than smelling like candy, the fragrance highlights the fruit's bright, slightly green facets alongside soft musks and warm woods. The oil format wears close to the skin and develops beautifully over time, creating a personalized scent experience that feels uniquely yours. It's also incredibly portable, making touch-ups throughout the day seamless. For anyone curious about perfume oils or looking for a fresh interpretation of fruity fragrance, this one delivers impressive nuance and longevity.

Tester feedback from commerce market editor Sarah Hoffmann

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“I've written about the spray version of this fragrance before, but I think the perfume oil is on its own level of special. It's much greener than you'd expect—there's a hint of berry sweetness but it's mostly a vegetal, fresh fragrance to me. Whenever I wear it, I like to think I smell like I spent all morning handling a bunch of farmers' market strawberries, gently arranging them into some gorgeous, rustic strawberry tart, and the scent of the juices and stems melted into my skin and lingered all day long.” —Sarah Hoffmann, commerce market editor

More to know

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• Scent family: fruity
• Key notes: strawberry, bergamot, pink pepper, jasmine, cedarwood, oakmoss, musk, orris root
• Sizes: 0.3 fl oz.

An Honorable Mention

Best Fruity Gourmand Perfume: Brown Girl Jane Carousel Eau de Parfum

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Brown Girl Jane

Carousel Eau de Parfum

$102

Sephora

Why we love it: Ringing in at just a smidge over $100 is Brown Girl Jane's Carousel Eau de Parfum. This delightful scent sits at the intersection of juicy and creamy, opening up with vibrant fruity notes before settling into a rich gourmand base that feels playful, but not juvenile. There's a nostalgic quality to the carnival-inspired scent, like a favorite childhood treat elevated through a more sophisticated lens—and it never feels heavy or sticky. Carousel's warm dry-down gives it versatility across seasons, making it a no-brainer pick for sweethearts who want a gourmand fragrance that they can wear year-round.

Tester feedback from social director Kassidy Silva

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“I'll use two to three spritzes on my inner wrist, which I dab on my shirt collar and neck, to be coated in the sweetness of Brown Girl Jane's Carousel perfume. I typically layer my perfumes but skip it with this scent since it has the tinge of musk to it already.” —Kassidy Silva, social director

More to know

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• Scent family: fruity, gourmand
• Key notes: apple, blackcurrant, cotton candy, amber, sandalwood
• Sizes: 1.7 fl oz., 0.33 fl oz.

Frequently Asked Questions

Why are certain fragrances more expensive than others?

Fragrances have one of the widest price ranges in the beauty industry, from under-$10 options to prices that rival luxury hairstyling tools. (Seriously, some are more expensive than a Dyson Airwrap).

According to multiple perfumers, major factors in market price are ingredients and materials used to create the fragrance. “Ingredients such as orris, jasmine, rose, and vanilla are often among the costliest due to factors including limited availability, complex extraction processes, and the specific regions of the world where they are sourced,” says Caroline Sabas, senior perfumer at Givaudan.

Tiffany Champion, apprentice perfumer at Atwood Parfum, adds that the price of ingredients centers on the labor intensity required to obtain them, the rarity of the material, and whether they can be replicated with synthetics, “which in turn influences how much the perfume will cost.” That’s why natural materials like orris, jasmines, ouds, and ambergris tend to run pricier, according to Champion.

Kelly Kussman, founder of fragrance brand Cayla Gray, adds that the concentration of fragrance oil makes a major impact on price, which is why lower-concentration formulas like body sprays or eau de toilettes tend to be less expensive than eau de parfums and extraits. “An eau de parfum contains more fragrance oil and tends to last longer on skin,” she notes.

Additionally, both Kussman and Champion say pricing can sometimes come down to marketing tactics, regardless of quality. “In some cases, regardless of the integrity of the perfume, you’re paying for access to a name or for a perception of prestige attached to a certain product,” says Champion. “The prices are what they are because brands know people will pay the cost.”

Are there certain fragrance notes that are less expensive?

According to all three experts, the most affordable fragrance notes tend to be synthetic rather than directly derived from natural materials—but that’s not necessarily a bad thing. “[Synthetic fragrances] are often produced in large quantities through efficient manufacturing processes,” she says. “This makes them more consistent, readily available, and often more cost-effective than their natural counterparts.”

Champion also notes—hear her out—that synthetic fragrance notes can be beneficial for the environment. “Synthetics help relieve environmental strain that can be exacerbated with overharvesting, climate change, or political unrest, rendering certain materials endangered or obsolete,” she says.

Both Sabas and Champion note that some of the most common synthetic fragrances include hedione (an airy alternative to soft, floral jasmine) and vanillin (a synthetic with a similar scent profile to natural vanilla at a lower cost). “Iso E Super is a popular woody note that is widely available and frequently used in modern perfumery due to its versatility and accessibility,” adds Sabas.

How can I save money when buying perfume?

First off, always keep in mind that price does not equate quality. “The best fragrance is not always the most expensive one. It is the one that feels most like you,” says Kussman. Try eau de toilettes and body sprays, which have lower concentrations than traditional perfumes and, therefore, lower prices.

If you want to enjoy a higher-priced scent without shelling out too much of your hard-earned money, Champion’s biggest recommendation is to sample before committing. “To curb overconsumption, I encourage everyone to try a sample at 2 ml, upgrade to either 5 ml or 10 ml, and if you feel after that you can’t live without the perfume, eventually buy a full bottle.” This allows you to spend more time with the scent without heavily investing in a blend you might not love at first spritz.

There’s also a huge second-hand fragrance community to explore (with extreme discernment), according to Champion. “You can attend swaps in your area if they’re happening. If not, start one amongst your friends,” she adds. If you want to take the virtual route, just be sure to exercise caution when shopping secondhand online, as counterfeit fragrances and scams are not uncommon. Whenever possible, purchase from reputable sellers with extensive reviews, ask for proof of purchase or additional photos, and be wary of deals that seem too good to be true.

Meet the experts

• Caroline Sabas, Givaudan senior perfumer
• Tiffany Champion, apprentice perfumer at Atwood Parfum
• Kelly Kussman, founder of fragrance brand Cayla Gray

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